Code of Conduct &
Operating Policy

1. Our Mission and Identity

Amabhubesi Amhlophe Natural Herbs is a community-based enterprise operating through a network of registered distributors.

• Product classification, registration or application status must not be stated unless Head Office has verified it against current records.
• No distributor may claim or imply that a product diagnoses, treats, cures, prevents or improves a disease, symptom, body function or health outcome unless the exact claim has been documented and approved for use.

2. Exclusive Distribution Model

To protect our community-led model and the financial growth of our members:

• Products may not be sold in retail shops or pharmacies.
• Sales are reserved exclusively for registered distributors.

3. Brand Integrity & Intellectual Property

The Amabhubesi Amhlophe brand is our most valuable asset.

• Trademarks: no person may use the company logo, official colours or name to create independent promotional gear (caps, T-shirts, tracksuits and similar) without written consent from Head Office.
• Product development: it is forbidden to use confidential product information or the brand name to launch unauthorised products.
• Packaging: products must be sold in their original packaging. Repackaging, relabelling or altering the container is prohibited.
• Price integrity: all products must be sold at the recommended retail price printed on the packaging. Overcharging and unauthorised discounting are violations.

4. Marketing & Content Standards

To support responsible advertising and reduce legal risk:

• No alterations: distributors may not edit, cut or alter official company information in written, audio or video format.
• Pre-approval: all testimonials, product claims and promotional recordings must be submitted to Head Office for evidence and wording review before publication.
• Platform exclusivity: while using Amabhubesi Amhlophe platforms (WhatsApp groups, Facebook pages and similar), distributors may not advertise competing companies' products.

5. Professional Ethics & Competition

We believe in growth through quality, not negativity.

• Confidentiality: sharing internal company materials with competitors is a breach of contract.
• Ethical conduct: no distributor or member may speak negatively about, or tarnish the reputation of, our competitors. We lead by the strength of our own products.

6. Legal Compliance & Enforcement

Where guidance is not followed, our first response is education, correction and support. Where misuse of the brand, false representation or non-compliant communication persists, the company reserves the right to take corrective or legal steps in accordance with South African law.

• Violations: any breach of these policies — including unlawful medical claims, price manipulation or brand infringement — results in disciplinary action.
• Consequences: penalties may include fines, immediate termination of the distribution agreement and legal action.
• These measures exist to protect the company, community livelihoods, public trust and every partner associated with the brand.

7. Health & Safety Notice

Customers must follow the directions and warnings on the current product label. Anyone who is pregnant, nursing, taking medication, living with a medical condition or unsure about use should consult a qualified healthcare professional.

8. Legal Alignment & Brand Protection (South Africa)

The company is committed to operating lawfully, ethically and responsibly within the Republic of South Africa. Public product wording must be checked against the product's verified classification, current label, registration or application status, approved indications and supporting evidence.

• No communication may state or imply SAHPRA approval, registration or exemption without verified documentary support.
• Centralised control of marketing and brand use supports consistent, evidence-based messaging.
• It helps prevent misleading or unsupported claims and gives equal protection to all partners and communities.
• It reduces legal risk for every individual associated with the brand.

9. Owner and Legal Review Required

Before any product benefit, indication, classification or registration wording is approved for public use, the owner must obtain a review of the current labels, product classification, registration or application status and supporting evidence.

• The company retains full control of its brand and messaging.
• All intellectual property rights are reserved.
• Only verified and approved product wording may be supplied to distributors for publication.
• This policy does not by itself establish full legal or regulatory compliance.